How Buddy Came to Life

In a world that moves faster than our minds can rest, daily routines are increasingly shaped by efficiency. Surrounded by screens and artifical light keep us constantly alert but rarely at ease. As quiet moments disappear from modern living, emotional fatigue and disconnection have become common side effects of progress.

Buddy was created in response to this growing imbalance, exploring how light can restore mindfulness through tangible interaction and calm visual presence.

The Modern
Wellness Gap

The Modern
Wellness Gap

The Modern
Wellness Gap

Sensory Overload

Sensory Overload

83%

Report artificial light and digital clutter heightens stress

Report artificial light and digital clutter heightens stress

Screen Fatigue

Screen Fatigue

91%

Report screen fatigue and difficulty disconnecting after work

Report screen fatigue and difficulty disconnecting after work

Mindfulness Decline

Mindfulness Decline

70%

Of people struggle to stay present, spending 10+ hours on screens

Of people struggle to stay present, spending 10+ hours on screens

Design Opportunity & Insights

My Design Philosophy

A philosophy shaped by how we interact with the objects we live with every day, informing design decisions that create products which feel intuitive, thoughtful, and supportive of modern routines.

A philosophy shaped by how we interact with the objects we live with every day, informing design decisions that create products which feel intuitive, thoughtful, and supportive of modern routines.

Anthropomorphic Connection

Anthropomorphic Connection

Friend-like forms evoke comfort and empathy, fostering emotional attachment through neuro-design principles.

Tactile Interaction

Tactile
Interaction

Haptic gestures engage sensory memory and reduce digital fatigue, transforming use into a mindful, embodied experience.

Playful Presence

Playful
Presence

Playful cues spark micro-joy and curiosity, inviting interaction, creating dopamine release through interaction.

Emotional Lighting

Emotional

Lighting

Gradual color shifts influence emotional states and cognitive rhythm, helping users synchronize mood and energy throughout the day.

Form Follows Feeling

My Design Philosophy

Each Buddy translates a distinct emotional archetype into form where shape, posture, and proportion embody feeling.

Each Buddy translates a distinct emotional archetype into form where shape, posture, and proportion embody feeling.

Teddy

A comforting silhoueete evoking emotional warmth and familairity

Teddy

A comforting silhoueete evoking emotional warmth and familairity

Teddy

A comforting silhoueete evoking emotional warmth and familairity

Puppy

A comforting silhoueete evoking emotional warmth and familairity

Puppy

A comforting silhoueete evoking emotional warmth and familairity

Puppy

A dynamic posture embodying curiousity and approachability

Arvin

A grounded form communicating dependability and calm

Arvin

A grounded form communicating dependability and calm

Arvin

A grounded form communicating dependability and calm

Function as Experience

Function as Experience

Light Colors Informed by Color Psychology

Two versatile white tones and six gradient colors informed by color psychology, each with three brightness levels to adapt to different moods throughout the day and night.

Light Colors Informed by Color Psychology

Two versatile white tones and six gradient colors informed by color psychology, each with three brightness levels to adapt to different moods throughout the day and night.

Light Colors Informed by Color Psychology

Two versatile white tones and six gradient colors informed by color psychology, each with three brightness levels to adapt to different moods throughout the day and night.

Soft White

Soft White

Neutral daylight tone for versatile focus

Mauve Glow

Mauve Glow

Neutral daylight tone for versatile focus

Warm White

Warm White

Gentle amber warmth enhancing visual comfort

Cool Rose

Cool Rose

Neutral daylight tone for versatile focus

Pastel Sunrise

Pastel Sunrise

Neutral daylight tone for versatile focus

Pastel Sunset

Pastel Sunset

Neutral daylight tone for versatile focus

Lilac Sky

Lilac Sky

Neutral daylight tone for versatile focus

Velvet Dream

Velvet Dream

Neutral daylight tone for versatile focus

Wellness Impact

Wellness Impact

90% of users report wellness benefits

90% of users report wellness benefits
90% of users report wellness benefits

28.6%

Increased focus
& Productivity

Increased focus & Productivity

39.8%

Deeper & more
restful sleep

Deeper & more restful sleep

39.8%

Improved ambiance
& relaxation

Improved ambiance & relaxation

87%

87%

Feels calmer and more relaxed

74%

74%

Improved focus and productivity

83%

83%

Deeper and more restful sleep

Meet Buddy IRL

Design for better living

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