How Buddy Came to Life
In a world that moves faster than our minds can rest, daily routines are increasingly shaped by efficiency. Surrounded by screens and artifical light keep us constantly alert but rarely at ease. As quiet moments disappear from modern living, emotional fatigue and disconnection have become common side effects of progress.
Buddy was created in response to this growing imbalance, exploring how light can restore mindfulness through tangible interaction and calm visual presence.
83%
91%
70%
Friend-like forms evoke comfort and empathy, fostering emotional attachment through neuro-design principles.
Haptic gestures engage sensory memory and reduce digital fatigue, transforming use into a mindful, embodied experience.
Playful cues spark micro-joy and curiosity, inviting interaction, creating dopamine release through interaction.
Gradual color shifts influence emotional states and cognitive rhythm, helping users synchronize mood and energy throughout the day.

Neutral daylight tone for versatile focus

Neutral daylight tone for versatile focus

Gentle amber warmth enhancing visual comfort

Neutral daylight tone for versatile focus

Neutral daylight tone for versatile focus

Neutral daylight tone for versatile focus

Neutral daylight tone for versatile focus

Neutral daylight tone for versatile focus
28.6%
39.8%
39.8%
Feels calmer and more relaxed
Improved focus and productivity
Deeper and more restful sleep
Meet Buddy IRL












