Meet Buddy

In a world that moves faster than our minds can rest, daily routines are increasingly shaped by efficiency. Surrounded by screens and artifical light keep us constantly alert but rarely at ease. As quiet moments disappear from modern living, emotional fatigue and disconnection have become common side effects of progress.

Buddy was created in response to this growing imbalance, exploring how light can restore mindfulness through tangible interaction and calm visual presence.

The Modern
Wellness Gap

The Modern
Wellness Gap

The Modern
Wellness Gap

Sensory Overload

Sensory Overload

83%

Feels calmer and more relaxed

Feels calmer and more relaxed

Screen Fatigue

Screen Fatigue

91%

Feels calmer and more relaxed

Feels calmer and more relaxed

Mindfulness Decline

Mindfulness Decline

70%

Feels calmer and more relaxed

Feels calmer and more relaxed

Design Opportunity & Insights

My Design Philosophy

A philosophy shaped by how we interact with the objects we live with every day, informing design decisions that create products which feel intuitive, thoughtful, and supportive of modern routines.

A philosophy shaped by how we interact with the objects we live with every day, informing design decisions that create products which feel intuitive, thoughtful, and supportive of modern routines.

Anthropomorphic Connection

Anthropomorphic Connection

Human-like forms evoke comfort and empathy, fostering emotional attachment through neuro-design principles.

Anthropomorphic Connection

Anthropomorphic Connection

Human-like forms evoke comfort and empathy, fostering emotional attachment through neuro-design principles.

Anthropomorphic Connection

Anthropomorphic Connection

Human-like forms evoke comfort and empathy, fostering emotional attachment through neuro-design principles.

Anthropomorphic Connection

Anthropomorphic Connection

Human-like forms evoke comfort and empathy, fostering emotional attachment through neuro-design principles.

Design for better living

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Design for better living

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Design for better living

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